I bought four different products from the line total: the About Face Foundation, Shadow Play Eyeshadow Quad, Color Play Cream Shadow, and Kiss Stick Velvet Lip Color (I posted on Instagram about it). First, I would like to talk about my experience with the About Face Foundation in shade LF1, the lightest shade available.
The packaging is nice at first glance, but a bit chunky for my taste. The bottle is made of thick glass, and the logo is cute. The rose-gold accents add a decorative touch.
Ok, this was the part I wasn't so happy about. This foundation has a pump, however it got jammed into the top. It was impossible to get out. I've never had this happen to me with a foundation before. It certainly didn't remind me of luxury.
On the left, the foundation is freshly applied. It looks too dewy without a powder! Also, my freckles and redness were barely covered. On the right, is the foundation with powder and full face makeup. (The eyeshadow and lipstick are also from Flower Beauty, which I will be reviewing soon). I do like that this shade is fair enough to match my cool skin tone.
Claims:"Skin-smoothing moisture, Natural, seamless coverage, Smoothes imperfections and evens tone, Vitamins C&E for anti-aging benefits, Fragrance-free, Paraben-free"
Formula: This formula was too thick! I had a very difficult time applying this without it looking streaky and patchy. I tried using my fingers, various brushes, and eventually a sponge (which worked best for me). It also felt slippery when I tried buffing it into my skin.
Coverage: The coverage is very sheer, which is a bit odd for a thick foundation. It was pretty much impossible for me to build up the tricky formula.
Finish: The finish is too dewy for my skin. Without powder, it looked horribly greasy.
Lasting Power: I barely had four hours of wear before I needed a touch up. The glowy finish peeks through rather quickly. I was touching up all night..
Scent: There was no scent to this foundation.
Packaging: The bottle is cheap, my pump didn't even work! Instead, I had to wipe product from the wand of the pump. The design was a bit bulky, it's not my favorite look.
Price/Availability: I paid $15 with tax at Wal-Mart
- Cruelty-free/made in USA
- 14 different shades available
- This shade matched my skin
- Formula is too thick
- Difficult to apply
- Looks greasy without a powder
- Doesn't last long/needs multiple touch ups
- Didn't cover redness and freckles well
- $15 is expensive
- Broken packaging
- Didn't feel high quality
The About Face Foundation didn't live up to any of it's claims, other than being unscented. I was expecting something easy to work with and of light consistency. Instead, I felt that this foundation was extremely difficult to work with and impossible to build coverage. It needs to be set with a powder, unless you want to look extremely dewy. I can't imagine it lasting long without a powder either, since I barely had four hours wear with a powder and setting spray! The packaging was broken before I even used it. Nothing about this foundation felt high quality.
For fifteen dollars at the drugstore, I expect something incredible. Especially when this line is supposed to mimic cosmetics of high-quality. There is a wide range of shades to choose from, which I appreciate. Fair shades are hard to come by at the drugstore, but that one aspect isn't good enough for me to keep using this foundation. Unfortunately, this product was a big disappointment.