The packaging is a simple, yet functional plastic that allows the shadow color show through. The shade names are labelled, in very small print, on the front.
I bought four neutral shades. (Top left) Made For Mocha, (Top right) Tastefully Taupe, (Bottom left) Silken Taupe, and (Bottom right) Nutmeg.
Swatches from left to right: Silken Taupe, Nutmeg, Tastefully Taupe, and Made For Mocha. Silken Taupe is a light champagne that has small glitter chunks, and claims to have a pearl finish. Nutmeg is a warm brown that has a matte finish. Tastefully Taupe is a shimmery light brown, it does not contain glitter and claims to be pearl finish. Made For Mocha is a deep chocolate brown shade that claims to be matte, but it has more of a satin finish. These swatches are two swipes without primer underneath.
Claims: "All-day crease-proof wear. Rich, velvety textures in matte, pearl and metallic. Glides on effortlessly with superior smoothness."
Pigmentation: These shadows are pigmented on their own, and true to pan! They can be intensified with shadow primer.
Finish/Texture: These have a smooth, velvety texture. Each shadow has a different finish, as I explained above.
Lasting Power: I had no fading or creasing with these shadows. They wore all day without a problem.
Packaging: The packaging is nicer for such an inexpensive shadow. The lid snaps shut tightly, and the shadow color can be seen through the plastic, a huge plus for me!
Price/Availability: I paid $3 each + tax at Target
- Pigmented and true to pan
- Smooth texture and easy to blend
- Variety of shades and finishes to choose from
- Last all day
- Live up to claims
- Functional packaging
- Finish may vary from what is stated on the packaging
I wish that I would have discovered these shadows sooner! They are great quality, readily available, and inexpensive.
The formula is very smooth and silky, which make these very easy to blend. The packaging is actually functional, and the price is unbeatable at three dollars. These wear all day without creasing or fading, and the pigmentation is great without a primer. Of course a primer would intensify these even more so, which is great. I love that these live up to all of their claims too!
It doesn't matter if you're an eyeshadow beginner or an eyeshadow hoarder, definitely give these shadows a try!