The new, colorful tubes are a bit smaller in size than the original. The top of the tube corresponds with the lip balm color, but of course the actual shade you get on your lips is a much sheerer version. The bottom colors of the tubes are just for decoration I suppose. The new look is more eye-catching than the original, I really like the bright colors.
The balm itself is actually very creamy and comfortable on the lips. Their moisture factor is more than Maybelline Baby Lips but less than a Revlon Lip Butter. The pigmentation can be sheer to medium. I have three of the twelve available shades.
Swatches from top to bottom: #Text Me, #Luv U, and #Tweet Me
#Text Me, is a bright pink-red and is the most pigmented of the three here. #Luv U is a neutral light pink, perfect for any skin tone. #Tweet Me is a sheer orange-toned red.
Claims: "Glide on sheer color and keep lips moisturized with our fabulously flirty Smoochies lip balm."
Finish/Texture: The finish is shiny and the texture is creamy/smooth.
Lasting Power: These last only about three hours on my lips.
Scent: The scent is strong, it reminds me of kiddie makeup-powdery, sweet.. it's not the best, but it fades and is only noticeable when applying on the lips.
Packaging: The lip balm itself isn't level with the tube, be careful when putting the cap back on!
Price/Availability: I paid $5 at Walmart and got a BOGO 50% deal at CVS
- Good pigmentation
- Variety of colors
- Smooth texture
- Moisturizes lips
- Cute, colorful re-packging
- Strong scent that some may find off-putting
- Lip Balm itself isn't level with the tube
- Re-application is needed throughout the day for moisture and color
- Names are a bit gimmicky-not a big issue, but just saying!
I was pleasantly surprised with these! I really enjoy creamy formula that's so effortless and lightweight on my lips. They have good pigmentation, moisture, and a wide variety of colors to choose from. However, reapplication is needed throughout the day. At five dollars each, I can look past their minor flaws. Even though I think the names are a bit gimmicky, I still think Covergirl did a great job with the re-launch of the classic Lipslicks line.
If you would like to see lip swatches of these please watch my video review on YouTube.