Wet N' Wild Megalast Liquid Lip Color

Let me start off by saying, this is the weirdest texture I have ever encountered in a lip product. I don't know exactly what Wet N Wild was trying to achieve here. I have searched everywhere on their website and couldn't find any claims! In general I am a fan of liquid lipsticks (I think that's what this product is) but the formula was unbelievably unpleasant. Wet N' Wild has some drugstore gems, but this isn't one of them.

I picked up 3 of the 13 available shades: Back to the Fuchsia, Red My Mind, and Click on my Hyperpink.

As you can see, the wands are very messy. The tube inside doesn't have a wiper, causing the doefoot applicators to have too much product.

Swatches from left to right: Back to the Fuchsia, Red My Mind, and Click on my Hyperpink.

Back to the Fuchsia is a medium raspberry pink. Red my Mind is a true red that leans a bit towards the cooler side. Click on my Hyperpink is a light cool toned pink. These three shades are all matte and don't contain any glitter or sparkle. Click here, to see a lip swatch (Just warning you it isn't pretty!)

Claims: I couldn't find any claims on this product! 
Packaging: These lip colors are packaged in a plastic tube that has an hour-glass shaped handle. The doefoot applicator is loaded with too much product. 
Pigmentation: The pigmentation is definitely there. Each lip color gives opaque, bright color within one swipe. There's a wide variety of shades to choose from (nudes, reds, shimmers, etc)
Finish/Texture: This is the biggest problem with this product, the texture and finish are both very unflattering. After the lip color dries, it leaves your mouth looking cracked and extremely dry. The texture feels very thick, although the product itself is a bit thin (I told you it was weird). After these set, they make your mouth feel dehydrated! Yuck.
Scent: There was a strong chemical scent to these. 
Lasting Power: I couldn't stand the way my lips felt like they were being suffocated, so I removed this product immediately. The swatches stained my arm and lips for a few days.
Price/Availability: I paid $3.50 for each at Walgreens

Likes:

• Bright, excellent pigmentation
• Variety of colors

Dislikes:

• The texture is very thick and slippery at first
• Once it dries, it makes your lips feel extremely dry
• Makes lips appear to be cracked/emphasizes lines
• Feels very uncomfortable
• Stains your lips/skin 
• Difficult to remove

Overall:
Wet N' Wild usually is a hit or miss for me. They have some really good products, and then products like this that aren't quality. What I disliked most about these is the way they felt on my mouth, like I hadn't used lip balm in 10 years. Once these dry, they are extremely difficult to remove (it takes serious scrubbing with makeup remover). The overall finish is very unflattering, since lines are emphazised, and makes lips appear cracked. The chemical scent and wasteful packaging are also things that bother me with this product. 

It was strange to me that I couldn't find any claims on these liquid lip colors.  I am truly curious on what Wet N' Wild had in mind when creating these. They remind me of a liquid lipstick, but they also stain, so I am not sure what the goal is. The formula is nothing like a general stain or liquid lipstick, it is more like a "24 hour" or long-lasting lipstick.  If I find any information about the claims I'll be updating this post!