Rimmel Show Off Lip Lacquer

When the Apocalips craze first hit the UK, I was beyond jealous that I couldn't join in on the fun! I felt that almost every British beauty blogger raved about these, and how they were the best liquid lipstick on the market, and so on. Being the excitable person that I am, I tweeted Rimmel and asked if they were going to release Apocalips in the US. They replied with 'No, they will not be released in the U.S. sorry' (something along the lines of that) and here we are now, about five months later, with Rimmel Show Off Lip Laquer.

 I love that you can see the actual shade of the lipstick in the tube. The packaging is so cute!

At first glance, I thought the applicator was just a regular doe-foot. It actually has a small well in the middle where the liquid lipstick gathers. It makes application so much easier, because it deposits the perfect amount each time!

Swatches from top to bottom: Stellar, Apocaliptic, Nova, and Big Bang

Stellar is a hot coral with pink undertones. Apocaliptic is a bright medium-pink with blue and purple undertones. Nova is a dusty rose with purple tones. Big Bang is a bright blue toned red. I only used one swipe for each swatch!

Lip swatches from left to right: Big Bang, Nova, Apocaliptic, Stellar

Claims: "It's the End of Colour as you know it! The intense rich colour of a lipstick, enhanced by a satin smooth shine. It's neither a lipstick nor a gloss... It's BIGGER than both!"
Pigmentation: Only one swipe is needed to get full pigmentation. A little goes a long way!
Finish/Texture: The finish is shiny, like a gloss and creamy like a lipstick. The texture is a bit on the thick, but not sticky at all. It feels smooth and creamy on the lips.
Lasting Power: Unfortunately, these only last about 2-3 hours on my lips. Eating/drinking would probably make the color disappear completely. 
Scent: Another problem, the scent is terrible! These smell like very strong plastic, I'm not exactly sure how to describe it, but it's unpleasant and takes a while to fade away.
Packaging: I absolutely love the innovative wand that gives the perfect amount of product each time. You can see the shade of the lipstick through the tube, which is always a huge plus for me. The 'asteroid' cap is pretty cool too! 
Price/Availability: I paid $5 each at Walgreens

Likes:

• Amazingly pigmented
• Variety of colors available
• Inexpensive
• Feel comfortable on the lips
• Innovative wand/cute packaging
• Shiny finish

Dislikes:

• Weird plasticy scent
• Color/Shine Only last 2-3 hours

Overall:
I'm so happy that the Apocalips hit the States! I'm unsure why Rimmel re-named the product, but either way Show Off lip lacquers really impressed me! I love how pigmented, vivid, and glossy each color is. I've never used a drugstore liquid lipstick that I was impressed with until now. I only needed the tiniest amount to get full opacity and bold shine! The innovative wand is something that I've never seen before. It really helped control the amount of lipstick that came out of the tube, making the application process effortless. There are some drawbacks, as I said these have a weird plasticy scent and they only last about two hours on my lips. That aside, I still love the finish and amazing color that Show Off gives me. If you're looking for something new and exciting, definitely give these a try!